Easily grown in average, dry to medium, well-drained soils in full sun to part shade. Prefers moist, peaty or sandy, acidic soils, but tolerates a wide range of soils and growing conditions, including poor soils, wet soils, drought, high winds and salt spray (seashore or road salt conditions). Groupings of plants need a least one male plant to facilitate pollination of the female plants and subsequent fruit set. Shrubs tend to sucker, and may form sizable colonies in optimum growing conditions. Shrubs are semi-evergreen in southern end of growing range.